“Know what you do well and get help for everything else” with Ayanna Jackson — Fem Founder™
Ayanna Jackson started Arbria Creations a handcrafted vegan, natural Bath, Body, and Soy Candle Company. Arbria Creations specialize in creating natural body products that are formulated to make your skin glow on the outside while keeping you healthy on the inside. Ayanna’s ultimate goal is to empower and encourage her daughters and all women, that they can do anything they set their mind to. We give a percentage of our sales to causes that empower women or young ladies. Check us out at http://www.Arbriacreations.com
What inspired you to start your business?
My three beautiful daughters inspired me to take the plunge and to start my business. That is reflected in their influence in the name, Arbria Creations, a combination of their names; Arianna, Brianna, and Brittney. It all started with them after all, when I began whipping up concoctions and natural moisturizers in my kitchen to treat their sensitive skin, rather than relying on those chemically-laden mass-produced products at my local drugstore. If there’s one thing that will make you pay attention to the label, it’s having children of your own, because they become your main priority.
I discovered a real love for creating natural products and nothing gave me greater pleasure than when I discovered that my friends and family were experiencing positive results! This made me realize I wanted to get my products out there and bring them to the public because everyone deserves to experience luxurious products, free from toxins, that will leave you feeling pampered and like the queen.
Where is your business based?
My business is based in San Leandro, California.
How did you start your business? What were the first steps you took?
My first step to start my business was to research the industry and then secure my business name by applying for a fictitious business name. Then I started with a proof of concept by selling to friends and family. After the success, I went to the City of San Leandro to apply for my business license.
What has been the most effective way of raising awareness for your business?