“Know your market, have a quality product or service your customers need, and invest in quality marketing services” with Maureen Farmer

Kristin Marquet
Fem Founder
Published in
8 min readJan 9, 2022

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Photo Credit: Chrissy Jardine

Maureen Farmer, CEO, and Founder of Westgate Executive Branding and Career Consulting lead a successful career development and executive leadership optimization firm with a major emphasis on executive branding. Since 2011, she has proven her exceptional coaching skills, branding awareness, and consistent ability to innovate executive leadership optimization strategies through satisfied clients and fast expansion of their professional network.

Can you tell our readers about your background?

I have served as a certified executive coach who has also worked as an employee of public companies in energy, legal, and financial service industries for more than 25 years.

In addition to coaching leaders of public companies, I also serve family-owned businesses, start-ups, and entrepreneurs to help them communicate their value in their target markets.

What inspired you to start your business?

After years of being abused by a bully boss, I slammed my office door and walked out! Shortly after that…cancer. Very likely brought on by job-related stress.

Months later I interviewed for the perfect opportunity. I had dinner with the CEO…an offer seemed imminent, but it never came. It turns out that my former boss saw to it. Deliberately.

I kept looking, but anything that interested me was rare or non-existent. I was discouraged and my self-esteem was becoming more ragged by the day. Then, out of the blue, a former executive I knew came to ask my advice about a career change. She hired me to write her resume and advise her on how to approach the job interview.

Despite it being a long shot, she took my advice and landed the job. That’s when I knew. So, with fire in my belly and a plan in my head, I created my own position by starting a business and became its first client. Many are now in the same position-with no one to guide them. So, I created the Career Navigator Program. Since then, I’ve served thousands of executives around the world providing them with the support, strategy and framework leading to…

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Kristin Marquet
Fem Founder

Publicist and author based in New York City. Founder and Creative Director of FemFounder.co and Marquet-Media.com.