“When you are first getting started, resources are tight and time is tight” with Alane Boyd — Fem Founder™

Alane Boyd is the Founder and CEO of BurgerFit and published author — BurgerFit: Eat Burgers. Be Healthy., The Small Steps Planner, and BurgerFit Deconstructed (coming Fall 2020). Alane built her company with one mission: to help busy moms fight one less battle at dinner time by getting their kids (and picky significant others) to eat vegetables, whether they know it or not. BurgerFit burgers are made of ground meat and blended vegetables to get everyone from 2 to 92 years old to eat healthier.

Can you tell our readers about your background?

My background is far from within the food industry. I had a software business until 2018, which I exited at the end of that year. Following the exit, I wanted to do something that made a difference and decided to focus on BurgerFit, an idea I had years prior.

What inspired you to start your business?

I started BurgerFit after a lifetime of fighting being overweight and when I was diagnosed with high blood pressure in my late 20s. I decided I had to start making lifelong changes to my diet, or I’d be on medication for the rest of my life. I lost 40 pounds and have kept it off for almost ten years (here is a side-by-side of me https://bit.ly/2DFtZvb). I…