Platform • UX & UI • 2021
Better Visualization
Marketing teams launch various activities (Requests, Campaigns, Tasks, Events), and as they grow and do more inside the platform, visualization is becoming even more critical. Not only it is important for users involved in these activities to see what work is in progress, late or upcoming, but also for all stakeholders of the company who need to understand what marketing campaigns are running.
My role is to redesign the calendar so that it allows users to easily understand their existing work and plan future projects more efficiently.
Editorial Calendar
Problems:
The old calendar was built years back with an old technology, which is hard to maintain and scale. Not only the calendar was dated and clunky to use, but it also didn’t provide the information that marketers need.
Marketers are looking for a calendar that is visually answering the following questions:
- What is the work about?
- When is the live date?
- What’s falling behind?
- Are we providing enough coverage for certain campaigns?
Outcome:
Users can customize the display to show thumbnails and more metadata that help them understand the work.
This is a true differentiator that sets us apart from other project management tools.
Timeline Calendar
Problems:
Marketers need a way to easily slice and dice their plans so that they can answer the questions above. The old timeline calendar is static and inflexible.
They need to be able to group their plans by specific metadata, such as campaigns, and a flexible way to color them. They also want to be able to quickly zoom in/zoom out the timeframe to get different granularity.
Outcome:
246% increase of users in 10-week span.
Users can easily slice and dice their work by campaigns or other labels.
They can also color-code their work accordingly
With the interactive calendar, users can easily drag and drop tasks to different campaigns and adjust the length of any work directly.
The feature is now available at Welcome. Sign up for free and give it a try. I’m all ears for your feedback!
