Product Update #3

Francesco Bellanca
Feral Horses | Blog
2 min readJul 27, 2018

For this past two weeks we tried to focus on delivering value by listening to what people are telling us, both in person and via Intercom :)

So here the major stuff we did:

Artworks by Henry Yang and Silje Lovise Gjersten on sale on Feral Horses

1. We changed where you see the shares retained by the artists

On Feral Horses the artists, or any other seller, can easily decide to keep some of the shares, what that means is that they can keep ownership of the works they put on sale, keeping some of the control and the possibile future return.

This is how it looked before

It was on the far right, and nothing is good if it is at the far right.

This is how it looks now

And boy if I like that light blue :)

Now the artist quantity should be cleared to understand and check

2. A new application process for the artists

We started receiving few applications a week via different channels from artists so we decided to quickly put up a nice and easy Typeform

Artists are lovin it

3. You now land directly on the primary market

We received a lot of comments on the fact that we were creating a pretty messed up interaction when people were logging in. We developed an homepage that was supposed to help the navigation. It was actually making it worse.

So we got rid of it and now you can land, with lots of love, on the primary market.

we still need to fix the alignment of the works tho ❤

There was a lot of refactoring and bugfixing but we also worked on a new artwork page! This will be delivered in a shorter sprint next week and we are very excited about it.

A quick sneak peek :)

I hope you enjoyed this quick update! see you super soon!

Register on Feral Horses now and start supporting contemporary artist’ careers here.

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Francesco Bellanca
Feral Horses | Blog

Art and Tech enthusiast, aware of the high probability that our world is just a digital simulation. CEO @feralhorses