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Inside a Marketing Class at Northeastern University

Inside a Marketing Class at Northeastern University

What’s it like to have a CEO & CRO as a professor? How does ‘beneficial’ homework look like?
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Fernanda López
Neuromarketing: Should The Brain Be For Sale?

Neuromarketing: Should The Brain Be For Sale?

Decoding the brain is a company’s dream & a customer’s nightmare
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Fernanda López
3 things I would do if I was Victoria’s Secret CEO

3 things I would do if I was Victoria’s Secret CEO

Despite Victoria’s Secret being one of my favorite companies, a lot of us can agree that the company urges for some change. Conveying one…
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Fernanda López
My truth of the ‘American dream’

My truth of the ‘American dream’

I stare at my laptop screen in horror, as my hands cover half of my eyes. I see people yelling at the police, carrying weapons, and…
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Fernanda López
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