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Marketing Strategies for Security Token Offerings (Pt. 2)

Fundraisers, Project Managers, Advisers & The Importance of Direct Outreach

Many compare an STO to not only ICOs, but the more widely known form of fundraising, the Initial Public Offering (IPO). In IPOs, the underwriter of the offering usually focuses on their network of connections to sell the investment opportunity directly, among other equally important goals. Note that most of them are from highly successful and well-known businesses, so there was already high demand for these securities in the first place. Thus, very little marketing was required for them which may not necessarily be true for yours as with STOs, the situation is quite different.

Many firms attempting to create an STO as a form of fundraising are still in their seed-funding stage which means they may not even have a minimum viable product (MVP) yet. As such, very few people have likely even heard of the company, making STO marketing essential. This makes fundraising through direct outreach and email campaigns much more difficult.

This situation has led to the rise of fundraisers and advisers, who stake their own reputations on projects to promote them directly to investors in their network. These individuals are a literal lifeline to the success of a capital raise with their unique connections.

Many of their companies also maintain databases of accredited investors, high net-worth individuals, and funds throughout the world, making their services invaluable for your STO. However, soliciting the services of these companies can be difficult since they only work with projects that they’ve thoroughly vetted and done due diligence on. This is essential for these companies as they depend heavily on their reputations to make the needed connections for said projects time and again.

Those seriously looking to initiate an STO MUST have someone on staff that can take of this role. If not, chances are getting in contact with these professional fundraisers/advisors might prove hard and should be high priority early on. Direct outreach to targeted investors is one of the most important parts of your STO marketing strategy.

Social Media Influencers

You can use social media to build trust in your firm’s STO by showcasing achievements and posting updates. While this is a standard in social media maintenance, it also does provide other opportunities for reaching out to accredited investors.

Jumping on similar hashtags, commenting on their posts, or participating in communities that your target investors are active in can all be effective methods for building trust and awareness for your brand.

One final note with regards to social media is the inclusion of influencers. As with all marketing initiatives, you must choose social media influencers related to finance, investment and the cryptocurrency industry. These people will very likely have a strong following of potential investors for your project.

Stay tuned for part 3!

If all of these seem a bit too much to handle on your end and you’d prefer to simplify the whole process or in need of help in doing them, please feel free to inquire at FIAT Exchange. Not only can we ensure success for each and every step in process but we will also be providing community support on our website and various social media platforms afterwards. The support services we offer will maintain good relationships with investors and respond to their inquiries in a quick and timely manner.

At FIAT Exchange, we can guide you on your financial adventure through empowering our authorized financial specialists to legitimately help you on your investment while safeguarding existing investor value.

In the world of Crypto, trusting the right people to do the job can be troublesome and difficult. This is why at FIAT exchange, we ensure that everything is safe and transparent so you can trust the process and after which, we will do the rest for you.

FIAT Exchangeas a pioneer in the consensus industry, we offer the tools to democratize access to finance. Through our platform, investors are able to identify opportunities in Small and Medium Enterprises.

At FIAT Exchange, we have consultants to help corporations launch their Security Token Offeringeffectively, efficiently and successfully. As a constituting body, we act as partners and assist each and every project from compliance, fundraising, and to final listing in our Digital Marketplace.

While there already other operating equity crowdfunding platforms in the European Union, we are the first to expand to become a broker-dealer and introduce to our investors an alternative Smart Securities layer, offering a secondary market where investors can trade their startup securities.

If you are an Investor looking to unlock access in the FIAT exchange ecosystem and discover new investment opportunities or if you are an Entrepreneur looking to raise capital, we can definitely help! Please feel free to contact us:

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