Dear Cultural Organizations, Re:Culture Starts Now

Asparuh Georgiev
Fiction
Published in
2 min readJul 8, 2020

This past Friday we announced our initiative Re:Culture in support of the arts and culture. Before we tell you more about it, let us give you the highlights:

  • As part of Re:Culture, one EU/EEA-based culture organization will get selected for a 12-week brand reinvention project. Five other applicants will receive a consultation session
  • The deadline to apply is July 26, 23:59 CET
  • To learn more and apply, visit our website

We are calling for applications from all public and private cultural institutions, cultural organizations, and/or platforms, art collectives, affected by the coronavirus crisis.

Ever since the coronavirus lockdown was put in place a few months ago, we at Fiction started asking ourselves “How can we help in these difficult times?”. It did not take long for us to answer this question.

Knowing our team’s passion for the arts and seeing how much the culture sector was under pressure, we felt the need to help the cultural world with what we do best. After all, the arts were there to lift our spirits during the corona crisis and the least we can do is support them back. That is why we decided to launch Re:Culture.

The brand reinvention project

At the heart of Re:Culture is a 12-week brand reinvention project which we are giving away for free to one organization in the cultural and art space.

The project will be developed in 5 key phases: discovery, brand audit, digital brand vision sprint, concept exploration, and prototype production. During the project, the selected cultural organization will get to work with us on reinventing their brand in one of the following areas: brand refresh, digital media campaign, or new digital product/service concept.

Here we want to note that we are open to any other ideas you might have as we want to explore the best digital opportunity to support your organization.

In addition, five other applicants will receive a 1-hour brand consultation session with our team.

Apply now

Keep in mind that applications are limited to arts and culture organizations based in the European Union (EU) and European Economic Area (EEA). Also, we accept only one submission per organization.

The deadline for submitting your application is July 26, 23:59 CET. Applying is as simple as answering several questions in the application form on our website.

Even if you have more questions about Re:Culture, you can check the FAQ section on our website and you can always reach out to us (email culture@fictiondesign.co and we’ll be happy to help you).

We think that’s it. If you want to learn more and apply, just go to Re:Culture.

Thanks for reading! Do you have any questions for us at Fiction? Let us know and we’ll be happy to answer them.

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