Platforms and the Changing Landscape for Financial Inclusion Blog Series

Authors: Jessica Osborn and Marissa Dean

We met with Lynk earlier this year to learn more about their platform’s impact on micro-entrepreneurs in Kenya.

In 2018, FiDA Partnership conducted light touch research to unpack platform business models, looking at how they are evolving in terms of financial services. Desk research synthesized information about the business model for more than 40 platform businesses active in Africa, with a few global players included for comparison. For a select number of these, we captured additional details about the platform participants’ economics (e.g. workers, merchants, etc.) Interviews with several key African digital platforms supplemented this information with insights and details around the challenges and obstacles that African digital platforms face, particularly in partnering with financial institutions and FinTechs to directly integrate financial services offerings into their business models. We also interviewed a few other ecosystem players to add perspectives from financial services partners and investors.

This blog series discusses platform business models in Africa and their implications for financial inclusion. The modules can be read in any order.

Readers that want to explore business model analysis more deeply may also find it useful to review FiDA’s Transactional Platforms Business Model Analysis Guide, which contains a walkthrough of FiDA’s Platformization Lens framework and profiles for the 40 platforms analyzed as well as this case study applying the lens to Upwork’s business model and this similar case study on Uber.