Enabling the future of loyalty, today!
There is one fundamental flaw in all current loyalty solutions across world — it’s a 2-step process! Some form of additional interaction is required between customer and merchant at the point of sale in order to link a customer’s transaction with a loyalty program, most commonly by scanning a plastic card, key ring or app. This is not only a time consuming and a highly inefficient process, it is also the primary cause of a visible decline in the industry:
- Low adoption rates (up to 70% don’t even go through enrolment process)
- High churn (65% of people that sign up to loyalty programs stop using it within 6 months)
- Low activity rate (The average rate of “active members” within loyalty programs is less than 20%)
- Low perceived value (67% of customers feel the hassle of loyalty programs outweighs the benefit, too much friction)
Whilst loyalty is still one of the primary drivers for store selection, repeat purchases and higher average transaction value, the industry is in desperate need of a change. It has barely evolved over the past 20 years. Customers are still forced to scan a barcode of some sort — it’s a painfully outdated process!
As the whole world is entering the age of automation, so will customer loyalty. It’s only a matter of time. And the time is now!
Imagine if you would automatically receive your loyalty points (subject to your affirmative consent of course) the moment you are paying for your goods using your debit/credit card, smart phone or whatever method you’d prefer — without having to do anything extra. Hassle removed!
A simple real-time notification could be delivered to your phone to acknowledge the fact that your “Tesco ClubCard” points were registered, or that this particular transaction qualified for a special £5 voucher which has now been credited straight back into your bank account. No need to scan codes, flash vouchers or do anything. It just happens!
That’s the future of loyalty.
We have set out to catalyse this inevitable transition by making the underlying technology for enabling the above experience simpler, faster and easier than ever to implement.
We have built an API platform that makes it super easy for retailers, developers and other technology partners to automate their loyalty programs by linking it directly with customers’ bank cards, in real-time! The technology can be easily embedded into any iOS, Android or Web application using our native SDKs.
What would have taken a development team years of multiple and complex integrations to achieve, can now be reduced to a single 15 minute integration via Fidel API. No need to sign multiple contracts with multiple schemes, no PCI-DSS* compliance required, no upfront fees — simply pay-as-you-use.
By radically reducing the cost of implementing the technology, we intend to accelerate the inevitable and welcome the future!
If you are interested in finding out more, please contact us on hello@fidel.uk or check out our website at www.fidel.uk.
