Madin[ad] and FightHoax Announce Partnership to Offer Contextual Targeting for Display Advertising
We are very excited to announce today our partnership and availability of our adtech service with Madin[ad], a premium mobile and desktop ad network and marketing platform, to directly provide brands and ad-agencies with contextual targeting for display advertising.
Madin[ad] offers mobile and desktop ad distribution services to brands and ad-agencies, through a great variety of publishers in the Greek market.
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The direct connection between Madin[ad]’s engaging mobile and desktop ad formats and intuitive targeting, and FightHoax’s news analysis data, allows advertisers to match their audience preferences and campaign objectives with robust new options from the context of news articles.
Contextual targeting, both in terms of technology and market demand, has grown exponentially over the last years, with advertisers seeking more capabilities to understand the content, stories and experiences their audience interacts with — by increasing the relevancy of the display ad with the content, as well as the audience, contextual targeting can directly improve CTR, ad attention and overall brand impact.
Together, we aim to offer brands and ad-agencies better results on advertising campaigns focused on conversions, acquisitions and quality clicks, by empowering Madin[ad]’s ad distribution services with news analysis data.
“By joining efforts with FightHoax and integrating their news analysis service, we can unlock more value for our customers, with even more precision and efficiency, in a continuously expanding market in Greece, and beyond.”
~ Christos Mpililis, CEO of Madin[ad]
“Madin[ad]’s premium network and focus on quality display advertising, is a great opportunity for us and our service to empower digital advertising with news analysis data for contextual targeting. We look forward to working with the team at Madin[ad] and generating some amazing results for their clients in the foreseeable future.”
~ Valentinos Tzekas, CEO of FightHoax
For more information on news analysis data for programmatic display advertising, please visit fighthoax.com.
Learn more about Madin[ad] and their premium network by visiting madinad.com.
Contact
FightHoax
Evristheos 2, Athens Greece — view map
George Kary, Head of Operations
(+30) 2312315430
info@fighthoax.com
fighthoax.com
Madinad
Panepistimiou 56, Athens Greece — view map
Aristidis Boustras, Operations Manager
(+30) 2103802064
info@madinad.com
madinad.com
