Before You Distribute A Movie… Pick One Of These 4 Goals — Jon Reiss
Film Courage: Why do you say that every movie deserves a unique distribution and marketing path?
Jon Reiss, Filmmaker, Author, and Media Strategist: Because I fundamentally believe that every film is different, every filmmaking team is different and those are the two main aspects that then affect that.
Every film has a different audience. Every film has different ways to connect with audiences. Every film will have a filmmaking team and will have different goals. They’ll have different sets of resources. When you factor all of those things combined which I’ve laid out into very simple categories (there’s a deep dive into each one of those) but when you factor each of those aspects, you always end up with a different plan.
I’ve never seen any film replicating another film’s plan. I’ve worked with hundreds of filmmakers over the last 10 years. There’s never, ever plans that are carbon copies of each other or even close approximations of each other. There’s always differences, always. That’s a benefit in a sense because…
