Throughout cinematic history, there has been an ongoing quest to find the best way to communicate on the poster both the genre and the essence of the story. Saul Bass, Drew Struzan or Neil Kellerhouse are some of the great designers who have designed posters for personalities such as Alfred Hitchcock, Steven Spielberg or David Fincher. To achieve this, different resources have been used through image, typography or color. As we know, the main function of a well-designed poster is to convey the message of the story in an image and convince the viewer to watch the film.
To create a powerful poster it is very important to look back and be inspired by those who achieved a major impact on the public
Next, we travel back in time to know the evolution of the posters of one of the most popular genres: horror.
Early horror films, such as “The Cabinet of Dr. Caligari” (1919), “Dr. Jekyll and Mr. Hyde” (1920) or “Nosferatu” (1921), featured posters that reflected his expressionist air. In them predominated black and white, as well as shape and background. Since then the poster was conceived as a strong marketing tool. When “The Cabinet of Dr. Caligari” was to be released in Berlin, a series of enigmatic posters that read “Du musst Caligari werden” (“You must become Caligari”) began…
