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About
Financial Fitness
Fitness Meets Finance for a Healthy Wellbeing
Note from the editor

FF is a consumer data analytics platform that merges happiness and behavioural economics to drive mass adoption of savvy consumer spending paths. Seeing the myopia around retrospective data of users behavior, we strive to form positive paths to negate procrastination and hyperbolic discounting, among other fallacies, to focus users on meeting their long term spending goals that truly matter in their lives.

Editors
Go to the profile of Daniel Gusev
Daniel Gusev
10+ years, 2 labs, 1 bank, 2 startups, 1 exit. Digital banker, wishful tinkerer, amateur father. Fintech VC @gauss_vc and co-founder of @finfitapp.
Go to the profile of FF: fitness meets finance
FF: fitness meets finance
A new prime measurement of spending. A story-teller. A coach your money (and you) would want to follow. API friendly. Soon available to banks and users alike
Writers
Go to the profile of Daniel Gusev
Daniel Gusev
10+ years, 2 labs, 1 bank, 2 startups, 1 exit. Digital banker, wishful tinkerer, amateur father. Fintech VC @gauss_vc and co-founder of @finfitapp.