As a Freelance Writer, You’re Exposed to Competitors from Around the Globe

Here Is a (Mostly) Untapped Market for Freelance Writers

Going local is a powerful strategy that insulates you from most competitors; here’s how I did it

Opher Ganel
Nov 4, 2018 · 5 min read
Open notebook with pen in front of laptop.
Open notebook with pen in front of laptop.

I wouldn’t compete on price. I would look for clients looking for top-notch writing at professional rates. Then, I’d prove in my proposal that (a) I understood what they needed, and (b) I could deliver that, guaranteed. Finally, I’d quote professional rates.

This taught me a valuable lesson. Go local. Face-to-face contact insulates you from having to compete with third-world providers who can afford to sell their services for $2/hour. What they can’t do is meet your local clients in person, and talk and write in the same idiomatic English as these clients.

To tap into this market, you need to seek out owners of such small businesses where they hang out. This may be local networking events, meetup groups, local Facebook groups, or even on the sidelines of kids’ soccer games.

If you can only afford free marketing, find meetup groups that cater to self-employed professionals. Join local Facebook groups and see what you can contribute to help other members free of charge.

Offer to give local groups free talks they’d be interested in, such as:

  • “How to Avoid Over-Spending on Website Contents”
  • “Social Network Marketing Dos and Don’ts”

Disclaimer

This article is intended for informational purposes only, and should not be considered financial advice. You should consult a financial professional before making any major financial decisions.

About the Author

Opher Ganel has set up several successful small businesses, including a consulting practice supporting NASA and government contractors. His most recent venture is a financial strategy service for independent professionals. You can connect with him there, or by following his Medium publication, Financial Strategy.

Financial Strategy

From financial goals to success — follow us and blaze your individual path

Opher Ganel

Written by

Consultant | physicist | sys eng | writer |financial strategist (opherganel.com) | avid reader | amateur photographer and artist ➜ medium.com/financial-strategy

Financial Strategy

From financial goals to success — follow us and learn how to develop your path

Opher Ganel

Written by

Consultant | physicist | sys eng | writer |financial strategist (opherganel.com) | avid reader | amateur photographer and artist ➜ medium.com/financial-strategy

Financial Strategy

From financial goals to success — follow us and learn how to develop your path

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