Financial Advice: More Americans Tune in To FinTok; Smart Move?
Surveys report many, especially among Gen Z, get their financial information from TikTok — this can be risky…
I’ll freely admit — I’m too old to be a so-called “digital native,” and don’t find social media especially compelling.
That may seem to disqualify me from weighing in on this topic, but if you give me a couple of minutes by reading on, I think you can still gain something.
So…
What Is FinTok?
FinTok is a sub-community of TikTokkers who post content on financial topics ranging from real estate to stocks, crypto, Roth IRAs, side hustling, paying off debt — you name it, there’s likely a host of TikTok videos about it.
And it’s become a huge hit.
So much so, that according to CNBC, “The hashtag #FinTok, representing just the financial TikTok community, has more than 4.7 billion views on the platform.”
On average, that’s more than one for every two people on the planet!
Is all this helpful?
