Financial Strategy
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Financial Strategy

Yes, There Is a Niche Even For That Weird Idea

How I started a business from an idea that looked weird even to me!

Action figure of Star-Wars-style storm trooper posed to look up at desk lamp.
Photo by James Pond on Unsplash

If you know even the most basic concepts about business and marketing, you have come across this word: niche.

Niche: A portion of a market that you’ve identified as having some special characteristic and that’s worth marketing to. (



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