A Candid Portrayal of American Corporate Life

Beth Comstock’s management lessons have been learnt from a career forged at General Electric

Host Thomas L. Friedman and Beth Comstock, CMO and Senior Vice President, GE speak during the Ideas at the Intersection of Design and Technology conversation at The New York Times Global Forum with Thomas L. Friedman at the Metreon on June 20, 2013 in San Francisco, California. Photo: Neilson Barnard

By Ed Crooks

Beth Comstock, former vice-chair of General Electric, tells a story that says a lot about the US conglomerate’s corporate culture.

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