Apple After Ive: Can It Design for a New Generation?

As the company’s creative force prepares to leave, younger consumers are more interested in sustainability than status symbols

The Financial Times
Jul 9, 2019 · 7 min read
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Photo: Brian Ach/Getty Images for The New Yorker

By Tim Bradshaw, Shannon Bond, and Richard Waters

One evening last October, Apple’s tight-knit team of designers took their seats in San…

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