Audio boom: how podcasters make a living

Successful broadcasters need more than a good radio voice and smart marketing

Photo: Jaap Arriens/NurPhoto via Getty Images

By Emma Jacobs

Helen Zaltzman started her comedy podcast Answer Me This! in January 2007, which was practically the tech Dark Ages. It was just two years after the first video launched on YouTube and the iPhone would not be released for…

This story is just a click away.

Sign up for a free Medium account to read this story from The Financial Times. Plus, get one more story in your member preview this month.

Already have an account? Sign in

Join Medium to read this story.

Sign up with a free account to read this ad-free selection curated from Financial Times.
Already have an account? Sign in