How Peloton Took the Lead in the Race of Fitness Companies

At-home revolution is squeezing traditional gyms and upmarket studios such as SoulCycle

The Financial Times
Jun 14 · 3 min read
Photo: Peloton

By Tom Braithwaite

“Namaste, you bad ass rebels!” That inspirational cry, an inventive fusion of east and west, was shouted across a darkened room in San Francisco over thumping dance music to…

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