How Start-Ups Have Used Instagram to Build $1Bn Businesses

Mattress company Casper and beauty brand Glossier leverage social media marketing

The beauty company Glossier has used Instagram as an integral part of its advertising strategy. Photo: John Sciulli/Getty Images

By Camilla Hodgson

A woman’s manicured hand clutches a glass filled with a clear liquid poured over ice, her first and middle fingers each adorned by two sparkling gold rings.

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