The Zuckerberg delusion

Facebook founder is a digital superstar, but he has poor human skills.

The Financial Times
Financial Times

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Facebook CEO Mark Zuckerberg takes a selfie with a group of entrepreneurs and innovators after taking part in a roundtable discussion at Cortex Innovation Community technology hub, Thursday, Nov. 9, 2017, in St. Louis — AP Photo/Jeff Roberson

By Edward Luce

Here is what Mark Zuckerberg learned from his 30-state tour of the US: polarisation is rife and the country is suffering from an opioid crisis. Forgive me if I have to lie down for a moment. Yet it would be facile to tease Mr Zuckerberg for his self-evident observations. Some people are geniuses at one thing and bad at others. Mr Zuckerberg is a digital superstar with poor human skills.

Facebook’s co-founder is not the first Silicon Valley figure to show signs of political inadequacy — nor will he be the last. But he may be the most influential. He personifies the myopia of America’s coastal elites: they wish to do well by doing good.

When it comes to a choice, the “doing good” bit tends to be forgotten.

There is nothing wrong with doing well, especially if you are changing the world. Innovators are rightly celebrated. But there is a problem with presenting your prime motive as philanthropic when it is not. Mr Zuckerberg is one of the most successful monetisers of our age. Yet he talks as though he were an Episcopalian pastor.

“Protecting our community is more important than maximising our profits,” Mr Zuckerberg said this month after Facebook…

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