What Are You Looking At? How Eye-Tracking Became Tech’s New Gold Rush

‘The implications of eye tracking make the objections to facial recognition look almost trivial’

Photo: Britta Pedersen/Picture Alliance via Getty Images

By Tim Bradshaw

As Al Pacino observes in Scarface: “The eyes, chico, they never lie.” Little wonder, then, that data-hungry Silicon Valley wants to train sensors…

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