Introducing Giveaway Codes for Audiobooks

It’s your audiobook — you should be able to give it away whenever you’d like. Now you can.

Will Dages
Aug 10, 2018 · 3 min read

Today we’re excited to reveal Giveaway Codes, a new marketing tool for authors who distribute their audiobooks through Findaway Voices. Giveaway Codes let you offer your audiobook to anyone without making them purchase it from a retailer.

Giveaway Codes are provided free-of-charge, and are available to any authors who distribute their audiobooks through Findaway Voices. The codes are redeemable on the Authors Direct website at authors-direct.com/redeem for US-based recipients only (we plan on expanding soon). Listeners will enjoy your audiobook in the native Authors Direct apps for Android and iOS.

Update October 1, 2018: Giveaway Codes are now available to Canadian listeners too!

When someone redeems a Giveaway Code, they’ll listen to your audiobook in the Authors Direct app, available on iOS and Android.

What exactly are Giveaway Codes?

Every code you receive is specifically linked to your title and is single-use. When you send a Giveaway Code to someone, you should also give them the redemption URL authors-direct.com/redeem so they know where to use it.

How do I get my Giveaway Codes?

If you already have an audiobook distributed by Findaway Voices and would like to request Giveaway Codes, find your audiobook in the “Published” tab in your dashboard, and simply click the “Request Giveaway Codes” link. Our team will email you codes (along with instructions for how to use them) within a few days.

How to request Giveaway Codes from the Findaway Voices dashboard.

How should I use Giveaway Codes?

If you aren’t sure how to use the codes, we’d suggest apportioning 10 codes to give to book reviewers (they will disclose to their readers that they are reviewing a free copy), 10 codes to give to your book’s narrator (they likely have a network of fans too), and 10 codes for your network of advanced listeners, beta readers, or editors.

Keep in mind that these codes aren’t meant to be broadcast-advertised, since each is unique and redeemable only once. So you wouldn’t want to read one of these on-air during a podcast, or post it in a Facebook post (unless you wanted to reward only the first person to see the post —everyone else may be frustrated).

What’s Next?

Ready to make an audiobook? Our audiobook experts can help you with both production of new audiobooks, and distribution of existing ones. Sign up now, or learn more at findawayvoices.com.

Findaway Voices

Findaway Voices helps authors create & distribute…

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