The Findaway Growth Model: A Thesis

Most startups fail do to lack of focus. Here’s a KPI to keep you on track.

Most entrepreneurs fail due to a lack of focus. A focus on revenue at key levels of the corporate growth cycle can make sure you avoid the fate of 91% of CPG startups.

A business is like a human being: it grows through various stages, from infancy to maturity. As with people, businesses change as they get older. For a company, this means they not only need more people to operate but also different kinds of people. It means they need to adjust their core values to reflect the change and put in place new KPIs to evaluate progress. For an in-depth look at this process, check out the Adizes Organizational Lifecycle.

In my short video, I want to focus on a theory we here at Findaway Adventures have about the way entrepreneurs can think about success by looking through the lens of one KPI: monthly sales.

We call our theory the Findaway Growth Model, and it argues that a successful entrepreneur needs to focus like a laser on getting to a certain monthly sales level, at which point he or she must be prepared to make the necessary changes to move the company to the next growth phase. Each new phase…