I Wrote a Book!

For years, many of my clients, founders I’ve advised, and mentees have asked me to write a book; it took one of them to push me to do it*. So, I wrote a book, Value Proposition: Positioning for Success, on continually creating, testing, and building compelling value propositions that meet or exceed real customers’ real needs. You’ll learn about some famous and not-so-famous successes and flops, highlighting obvious and not-so-obvious causes and solutions. Since I can’t ignore my “professor” tendencies, there are a lot of questions for you to reflect on, ask yourself and your team, and use to guide the development of your product or service.

I hope you enjoy the book. I hope it helps you build things that matter, make a difference, and improve the lives of your customers and those around them…and you. Please let me know!

*Thank you, Charlene Wang, for nudging me and mentoring me.