Company goals
While I have stated that the point of this experiment is to build and launch a product, I feel like I haven’t stated my other goals.
Low employee count
From my observations/experience, most startups want to grow fast both in revenue and employee count. I have been curious whether the employee count is a necessity or out of habit.
I have seen a handful of companies that have been either solo developers or are small teams (e.g. PadMapper, Moqups) for a long time. However, their amount seems small in comparison to most companies.
In the gaming industry, there are a bunch of indie developers so I imagine there can be a similar parallel in startups.
Motivated by product
I think most companies are good about this but I want to reiterate it as an important goal. The company should be motivated by building a great product, not about revenue numbers.
For the same reason that I do open source (to solve my and other person’s problems), I want to build a product that genuinely helps people.
Multiple products
I believe with the proper tooling, it’s plausible for a small company to run/manage multiple products. I think eventually products become stable/feature complete and can be considered done.
Obviously, I could be horribly wrong about this (a lot of companies usually only run 1 product) but we shall see (hence the experiment).