Handcrafted with Integrity
An Introduction to Fine Citizens
The Problem
Fine Citizens was a design and user experience agency with over
a decade worth of history solving challenges for clients large and small — without a concise brand message. How do we introduce ourselves
to a potential new client and clearly communicate our value proposition through form and function?
The Solution
Showing our hand came with finding our voice. Honing in on our values. Crafting a piece that’s tactile, elegant, and created with purpose. We’ve learned that we thrive with collaboration, take pride in the details, and are passionate about making things that matter to leave a lasting impression. Our intent is to create lasting relationships with real people, so we had to create a vehicle for our message that people would love to hold, keep, and share.
“We craft digital experiences, human connections, and lasting relationships.”
The vehicle for our story gradually became clear. The concept of our cards came together in the most authentic way possible. Handcrafted with integrity. The piece embodies everything our agency believes and our people work so hard to achieve every day of the week. And on the cards, is our story. We craft digital experiences, human connections, and lasting relationships. With strategic writing, handcrafted typography, attention to intricate details, and a multi-layer printing process — this piece personifies our brand, tried and true.
A Fine Impression
This unique introduction package will be delivered to potential clients, promoting the authenticity of our hand-crafted products and our welcoming approach. The letterpress cards eloquently define who we are and what we do. They provide to the reader a taste of working with us — through hand-lettering and a dash of silver foil.
I’m inspired by our team’s drive to reshape our brand. Eager for the next client challenge that awaits a solution from our very own Fine Citizens.
