• Started its business activities in 2007, Nusret aka “Salt Bae”, became one of the world’s most famous chefs.
• Nusret serves clients from all around the world with Nusr-Et Steakhouse, Nusr-Et Burger, Saltbae, Cafe Di Dolce, Kebab and Palace concepts.
• Currently, Nusr-Et operates in 7different countries with 27 outlets
• They digitized their menus during the COVID-19 pandemic.

Today we wanted to chat with the marketing team of Nusr-Et to understand how they create a %100 contactless and more efficient menu.

Since when are you using digital menus?

We switched our operations to FineDine QR Menus in May 2020 and have been using this system in all our outlets…

As technology is rapidly evolving, customer demands and needs are changing accordingly. More and more, people are considering digital solutions as opposed to traditional practices. As millennials enter their peak spending years, industries from different sectors start to digitize their business model to keep up with the changing demographics and trends.

This fast-moving transformation will also change the dynamics of the food and beverage industry. Therefore, restaurants are expected to adopt digital transformation sooner or later.

The quickest and easiest route for digitalization is to offer digital menu solutions that digitize menu management, order, and payment solutions. …

A good menu is not just a list of food and beverage items. It is also an advertisement space for restaurateurs to generate more profit. You might be asking how a simple menu can generate more profits. The answer is simple; with menu engineering.

This blog post focuses on how the psychology behind the menus can enhance more profits at restaurants.

What is Menu Engineering?

Menu engineering is the strategic structure of menus. It is frequently denoted as the psychology behind the menu creation. Menu engineering studies the profitability and popularity of menu items. …

A restaurant menu’s simple function is introducing a list of food and beverage items with their prices. Some restaurants also add a short description of the dishes and include allergens on their menu to create a better experience.

However, due to new regulations and safety precautions in COVID-19, restaurants must offer a contactless dining experience. For some restaurants, the quickest way is offering their menu on PDF being accessed via a QR code . It is fast and cheap. However, PDF menus don’t generate any value to restaurants, and it does not enhance the dining experience.

So the question is…

Summer ’21 is almost here. After such a challenging year, we can’t wait to visit our favorite beaches to relax and have some fun. However, the coronavirus is still out there, and it is essential to maintain social distancing and take other precautions to make sure both staff and customers are safe and healthy.

As a result, beach operators are looking for solutions that can keep their staff and customers safe while optimizing their operations.

AI-driven digital menus offer a smart solution that enhances the guest experience and operational efficiency with its contactless mobile menus.

Operators can simply create their…

This week we want to talk about the benefits of in-housing delivery and online orders

What do in-housing delivery and online orders mean?

In-housing delivery and online orders mean that restaurants receive their orders from their customers directly through their online platform and take care of their delivery with their vehicles. As a result, restaurants have full control over their delivery and the ordering process. Restaurateurs can simply create their menu online, receive orders, and use their vehicles to transport the items.

Restaurants can increase revenue, customer satisfaction, avoid commission fees, and target their regular customers if they implement in-house…

Online ordering has been booming since COVID-19. It looks like this trend will continue to rise in 2021 since the dine-out option is either restricted or unavailable. According to UBS Evidence, the total “dine-in restaurant sales in the USA decreased 69% in the week ended Nov. 29. In that same week, takeout and delivery sales rose 59%.” Unfortunately, the revenue from “dine-out” is not enough for restaurants to remain sustainable in their business.

High Commission Problem at Dine-out Option

The “Dine-out” option is not profitable because restaurants pay high commission fees for the 3rd party delivery platforms. Commissions and extra charges eat restaurants revenue and while…

2020 was one of the most difficult years for the hospitality industry. Because of the unexpected outbreak of coronavirus, the industry faced the risk of going out of business. On account of restrictions laid out by the government, the majority of the restaurants either shut their dine-in operations or reduced the size of their indoor capacity. As a result, restaurateurs looked for new options that could help them to adopt the “new normal”.

This meant restaurateurs had to change their business model and offer or increase alternative services such as takeaway and delivery.

So how can businesses adapt and implement…