From Selling Chocolates To Finimize

This past Wednesday evening, Max was invited to speak at a Le Wagon hosted event at Huckletree (a super cool coworking space) in east London.

Edward from Le Wagon chatted with Max on how he got to where he is today — from co-founder of a Swiss ecommerce startup that grew to 200 employees (which he sold in 2015), to the early days of founding Finimize. The full talk was filmed and can be binge-watched here.


One of the key points from his talk was the importance of building a mission-driven company, which is why at Finimize we’re on a mission to empower millennials to become their own financial advisers (by providing them with tools like financial news, education and Finimize MyLife, a holistic financial planning platform)!

We really enjoyed sipping wine out of takeaway espresso cups (classy) while listening to Max talk, and chatting with inspired event-goers in an intimate setting. I met a woman that’s currently studying video game law and hopes to go into patent law at a gaming company after graduating. She was really drawn to our mission and it was encouraging to hear! Another attendee wanted to create their own personal finance podcast and a guy in attendance even drew a cool sketch of the whole chat:

Others are very active in the tech scene, from coding instructors to designers. It was cool to see such a variety of people there — many of whom are coming into the office for user testing!

Overall it was awesome to see so many people resonating with our mission and it made me realize that we’re solving a problem that’s truly meaningful and worthwhile.

~Anna, Community at Finimize

(P.S. The team’s super stoked to participate in more events like these in the future and meet more inspiring people! Stay tuned 😉)