Finoa has a new look

2021 has been quite the year for Finoa. We’ve reached key milestones, such as our Series A funding round, as well as incredible customer and employee growth. As we continue on our journey as a leading institutional service provider for the safe and easy management of crypto assets, it is crucial that our brand evolves in tandem with our product portfolio and reflects our ambitions. So that’s what we did. We spent the last months working on upgrading our brand and modernizing our design to reflect our DNA as a tech and crypto startup. And we are finally ready to share it with everyone and make it official: Finoa has a new look.

So what did we do?

We refined our brand personality to align it with the vision we have for Finoa. Starting with our logo, we took the design elements that were already part of Finoa’s identity, selected the ones we wanted to keep, and improved them to make our brand more distinctive, relevant, and relatable for our audience.

We kept some of our recognizable elements, such as the Finoa green, and introduced new design components including new colors, photography style, icons, and graphical elements.

The result is an expanded brand toolbox that includes the elements we need to be more coherent and to provide a better content experience on our channels. It will also allow us to grow awareness of our brand and to increase brand recognition as we continue on our journey as the leading provider for institutional participation in the crypto ecosystem.

Finoa’s characteristics - trusted, bold, intuitive, and best-in-class — are reflected in this new design and will anchor our distinctive positioning within the competitive set. We now have strong fundamentals that will enable our brand to grow hand-in-hand with the company.

If you’re curious and want to see more, we have just launched our brand new website. Going forward, all of our communications will be in the new style.

But this is just the beginning. In the upcoming months, we will be revamping all our channels, including our interface, so stay tuned for more to come in 2022.

About Finoa

Finoa is a regulated custodian for crypto assets, servicing professional investors with custody and staking. The platform enables its users to securely store and manage their crypto-assets, while providing a directly accessible, highly intuitive, and unique user experience, enabling seamless access to the ecosystem of Decentralized Finance (DeFi). Reference customers include the world’s most renowned Venture Capital firms, large corporations, and financial institutions. Finoa was founded in Berlin in 2018, has received a preliminary crypto custody license (§64y Para. 1 KWG), and is supervised by the German Federal Financial Supervisory Authority (BaFin).

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