Relationship lending: Are you making the best use of your CRM?

Relationships play a significant role throughout one’s life, from personal and family relationships to business and financial affiliations. Banking is no different.

Relationship banking refers to a bank’s ability to price a loan and analyze credit based on intangible reasons, such as the borrower’s socioeconomic impact on the community or reputation within the area.

Thanks for reading. We hope you enjoyed another contributed article by hands-on industry experts. Let them know you liked it by clicking the 👏 button — as often as you like.

Visit us on Twitter and don’t miss the current fintech newsletter issue here.



Insights into where finance meets technology - from experts, for experts.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
FinTech Weekly

FinTech Weekly is a news service for the FS industry. Our newsletter comes out weekly, wrapping up the most important insights and strategies from the past week