Blueprint of a FinTech Unicorn: Ripple
Blockchain Leader in Remittances
Adapted from a featured series (“DEEP DIVE”) of in-depth articles on FinTechtris, exploring a particular fintech company, discussing its history, products / services, and how it has grown to be a leader in the industry.
Ripple’s Value Proposition:
Help financial institutions process customer’s transfers (payments) anywhere in the world reliably, cost-effectively, and instantly.
Ripple is an all-in-one digital payment network for transfers using its proprietary cryptocurrency (XRP). As a top 3 digital coin by market capitalization, Ripple has been in the spotlight of the crypto-hype alongside Bitcoin and Ethereum. Ripple has also been in the crosshairs of the SEC (US Securities and Exchange Commission) when it comes to proper asset classification. Despite the hype and scrutiny, enthusiasts (as partnerships and customers) worldwide firmly believe in the value of Ripple as a step towards a monetary system capable of replacing legacy banking infrastructure with speed, efficiency, and cost-savings.
The Origin of Ripple
Due to its ongoing status as a private company and multiple parties involved in Ripple’s evolution, there is lack of a clear timeline of its origins. With that said, the…