Ditching Normal

Sometimes, normal hinders innovation

Photo by Noah Windler on Unsplash

Normal is the way we do it.
We have done it this way for many decades.
There is absolutely no reason to make a change at this time.
So says the conformist.

What if normal is not producing the best result?
What if we can do better than normal?
What if going outside the normal creates more opportunity?

Do we still embrace normal and stay stagnant?

It used to be normal to wait patiently and…



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