6 Common UI Design Mistakes That Are Killing Your Conversion Rate in 2020
Effective UI design can, without a doubt, improve your conversion rate. However, there are at least three criteria that your user interface needs to satisfy in order to attract, convert, and to retain your visitors.
It has to be engaging, captivating, and it needs to trigger an emotional response.
Crunching the numbers reveals that UI is a particularly important component to tailor a successful customer journey. According to some recent statistics, 38% of visitors would leave a website if the layout or the content is unattractive.
Additionally, 94% of people would stop trusting a website if its web design is degraded. 95% fo visitors, on the other hand, have agreed that the most important part of a website is its proper user experience.
Based on these alone, below are some of the most commonly made mistakes that are killing websites’ conversion rates.
Unresponsive Design
Reportedly, 90% of people use multiple screens in a sequential manner. In other words, your website needs to be responsive in order to capture the changing demand.
Leaving the numbers aside, complying with Google’s ranking requirements is a good enough reason to consider placing a lot of emphasis on your responsive design. The search mogul released an algorithm back in 2015 which puts a priority on ranking mobile-friendly pages higher.
Hence, the responsive design of your website is needed not only to prevent decreases in your conversions but to rank higher on Google as well. Unresponsive design, on the other hand, will make your website turn to your competitors because it cites poor user experience.
In any case, following the best practices for responsive web design will help you improve your customer’s journey and improve your conversion rates.
Uninviting CTAs
It’s impossible to stress the importance of call-to-actions enough. Yet, this is one of the most commonly made mistakes in a broad range of different websites.
Proper positioning of your call-to-action is amongst the most important tips for designing an effective landing page in 2020.
There are, however, quite a few things that you might want to consider in order to avoid common mistakes.
Your call-to-action buttons need to be screaming “click here” and for this to happen, you might want to consider the following:
- Shape — clickable buttons are usually rectangular in their shape and they are most commonly surrounded by white spaces. This is done in order to properly define them and make them stand out.
- Location — you CTA buttons need to be positioned right next to the main proposal because it is the most logical next step in your customer’s journey.
- Color — there isn’t a universal color for a CTA button but it is important to make it stand out. It’s important to follow the design palette of your website.
- Size — this is another fairly tricky thing to be careful with. The size of your CTA button needs to be large enough to stand out, yet small enough to be inviting — be careful.
Lack of Social Proof
Customers trust other customers. A recent survey showed that 60 percent of consumers look for Google reviews before trusting a business.
Not only should you consider displaying as many positive reviews as you can, but you should also make sure they are positioned properly.
Obviously, reading customer reviews is one of the first things in your consumer’s journey. Hence, you ought to make sure you have devised them carefully and displayed them somewhere towards the beginning of your sales pitch.
Too Much of Everything
A cluttered layout is one of the most revoking things a user can come across. While it’s understandable that you want to display as much information as you can, this won’t get you far away in terms of conversions.
There are a few things you ought to understand.
First, the design scheme that you choose shouldn’t contain more than three main colors and more than two font types.
Second, you need to guarantee that your imagery is of splendid quality. Avoid using low-resolution videos and photos.
Each page of your website needs to be centric. Avoid placing the objective on more than one things at a time.
Another thing that you might want to consider is motion graphics trends for 2020. It’s a great chance to step out of the ordinary while, at the same time, making your over website’s flow stand out.
Slow Loading Pages
Did you know that one of the most common reasons for abandoned e-commerce shopping carts is slow page-load time? Data shows that 18% of shopping carts are not processed to check-out because they take too long to load.
Needless to say, losing 18% of your conversions because your pages fail to load quickly is absolutely unacceptable.
But loading speed isn’t only important for conversions — it’s important for your overall site discovery, especially in 2020.
In a recent video, popular marketing expert Neil Patel revealed that page loading speed is going to be an increasingly important factor for SEO in 2020.
Little to No Video Content
Our brains process videos about 60,000 times faster than they process text. Videos are entertaining, explanatory, visual, and, most importantly — incredibly underused when it comes to conversion optimization.
However, there are some tips you might want to consider if you’re using video content already.
First, it’s a good idea to insert some sort of a lead capture in the first 10–20% of your video.
It’s also very important to make use of customized thumbnails in order to capture further attention.
You can use personalized videos and send them out to your prospects in order to create a sense of closeness. This will surely trigger a positive effect on your conversion rate.
To Wrap it Up
There are quite a few things that a lot of websites out there are doing wrong in terms of UI design.
However, the above are just a few of the mistakes that need to be avoided. There are plenty of things to consider in order to improve your conversion rates. For example, there are a lot of reasons a mobile app can improve your business.
You can also consider creating a podcast, which is another great way to build up authority and a relevant audience.
Whatever you do, make sure that your content is original. With billions of blogs already out there, it’s now more than ever critical to emphasize on quality rather than quantity. This will surely help you get more conversions out of your traffic.
Originally published at www.creativebloq.com on February 1, 2019.
