7 Lessons from a Product Manager about Mobile A/B tests
First — Why should you run A/B tests?
You should always test your assumptions at key interaction points. Not every small decision and icon must be tested, but at major transactional points, small assumptions could account for large amounts of users or revenue lost. For example, the text on a button on a purchase screen can change the conversion rate drastically. Onboarding flows, core user journeys to most wanted responses, and purchase opportunities should be key areas of focus to test.