We build businesses that last.
We believe in building businesses that last. Businesses that last are built on good ideas that create true value for customers. Businesses that last make revenue and are able to stand on their own feet. Businesses that last are able to innovate and move along with important changes.
We help businesses achieve this by helping them to set out their strategy, test ideas and build products.
Building a business that lasts is no easy feat. We know, we’ve built our own businesses. As a business you do not only need to create value and have a proper business model, but you need to be relevant and stay relevant. You need to keep innovating. And to do this you need to navigate the uncertain landscape in search of unmet customer needs and hidden markets. Like Clayton Christensen says in his monumental book The Innovator’s Dilemma: If you’re not one of the pioneers in a disruptive innovation, you’re unlikely to ever become a leader in it.
We’ve been helping founders and innovation teams for many years to navigate this landscape using the Lean Startup principles. Build, measure, learn. But often there’s a whole lot more complicating matters. Uncertainty about what to measure and what to build. Risk, IT and compliance requirements from the organisation. Expensive hardware that makes it difficult to build and MVP.
Through our vast experience working with innovators in all kinds of setting we’ve gained a deep understanding of the issues innovators face, and how we can help them best. We can identify risks in new ideas and help teams identify what has to be tested first. We help teams balance the input from stakeholders, markets research and compliance requirements to make help teams learn/experiment as fast as possible, by taking the right action at the right time. And we help teams turn their ideas into a real product that works.
To do this we have created a set of tools to help them run experiments and measure progress as smoothly as possible, with our Innovation Toolbox. We also coach teams to go through the process of customer discovery to company building. And we’ve booked success with this. We are thrilled on the projects and products we are currently working on. Our focus for the coming years is to make the Lean Startup principles easy to apply for every innovator, the ones in start-ups as well as the ones in corporates, by collecting our experience and knowledge in our Innovation Toolbox.
The Innovation Toolbox is a set of software tools that allows you to run experiments and measure progress as smoothly as possible while navigating outside forces like compliance and stakeholders. We hope that with this Innovation Toolbox we can help people to build a real stable business, a business that will last.
Peaked your interest? Hit us up at the Lean Startup Summit in London, where we will give a talk on how we partnered with ING to bring experimentation to the next level. Meet us in the area with booths.
