Goodbye Product. Hello Movement.

Video: Crafting a strategic narrative that powers B2B growth

Andy Raskin
Firm Narrative
Published in
Dec 11, 2023

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The best B2B SaaS companies feel less like they’re selling a product and more like they’re evangelizing a movement.

Think Gong’s “Goodbye opinions, Hello reality,” Zuora’s “subscription economy,” or the OG, Salesforce’s “End of Software.”

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Andy Raskin
Firm Narrative

Helping leaders tell strategic stories. Ex @skype @mashery @timeinc http://andyraskin.com