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Branding
Firm Narrative
How to tell strategic stories
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Branding
Andy Raskin
in
Firm Narrative
Feb 3, 2016
Why Uber’s New App Icon Is Genius
Even if you don’t read Chinese
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38
3 responses
Andy Raskin
in
Firm Narrative
Jan 4, 2016
Why GM + Lyft Is About the End of Car Brands
Self-driving cars + ride sharing means car manufacturers become less relevant
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19
1 response
Andy Raskin
in
Firm Narrative
Oct 2, 2015
Circling Ourselves: The Story Behind Asana’s Rebrand
Micah Daigle
3.7K
45
Why I ♡ Asana’s Rebrand: A More Compelling Narrative
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116