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Entrepreneurship
Firm Narrative
How to tell strategic stories
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Entrepreneurship
Andy Raskin
in
Firm Narrative
Oct 17, 2019
To Create a New Category, Name the New Game
Brilliant category narratives evangelize a new discipline…
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823
2 responses
Andy Raskin
in
Firm Narrative
Oct 30, 2018
Selling Your New Sales Deck to Sales
The greatest sales deck isn’t—until your sales team buys in.
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812
3 responses
Andy Raskin
in
Firm Narrative
Jul 26, 2018
Tailoring Your Pitch for Multiple Audiences
How to structure your story to resonate with different personas
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1.5K
6 responses
Andy Raskin
in
Firm Narrative
Jun 22, 2018
Casio’s Eccentric Product Culture, Built on Embracing Failure
My 2003 profile of Casio and co-founder Kazuo Kashio, who passed away this week
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617
4 responses
Andy Raskin
in
Firm Narrative
Sep 6, 2017
Pitch Stakes, Not Pain
Transcending the “Doctor-Patient” Approach to Sales and Marketing
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2.1K
6 responses
Andy Raskin
in
Firm Narrative
Mar 20, 2018
Why So Obsessed with Naming Your Category?
A label, by itself, isn’t worth much.
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513
Andy Raskin
in
Firm Narrative
Mar 6, 2018
Why Great Pitches Come From Customers
5 questions for pinpointing why they buy
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1.8K
4 responses
Andy Raskin
in
Firm Narrative
Nov 21, 2017
Tech’s 2017 Slide of the Year
Suddenly it’s in everyone’s decks—including mine.
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541
Andy Raskin
in
Firm Narrative
Jul 27, 2017
This Is How a CEO Tells a Great Story
To help leadership teams align around a strategic narrative, I show them this video.
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530
2 responses
Andy Raskin
in
Firm Narrative
Apr 13, 2017
Is the “Greatest Sales Deck” Great for Savvy Prospects?
If knowledgable prospects ask you to cut to the chase, don’t abandon your story—rewrite it.
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298
3 responses