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Sales
Firm Narrative
How to tell strategic stories
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Sales
Andy Raskin
in
Firm Narrative
Oct 17, 2019
To Create a New Category, Name the New Game
Brilliant category narratives evangelize a new discipline…
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823
2 responses
Andy Raskin
in
Firm Narrative
Oct 30, 2018
Selling Your New Sales Deck to Sales
The greatest sales deck isn’t—until your sales team buys in.
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812
3 responses
Andy Raskin
in
Firm Narrative
Sep 6, 2017
Pitch Stakes, Not Pain
Transcending the “Doctor-Patient” Approach to Sales and Marketing
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2.1K
6 responses
Andy Raskin
in
Firm Narrative
Mar 20, 2018
Why So Obsessed with Naming Your Category?
A label, by itself, isn’t worth much.
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513
Andy Raskin
in
Firm Narrative
Mar 6, 2018
Why Great Pitches Come From Customers
5 questions for pinpointing why they buy
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1.8K
4 responses
Andy Raskin
in
Firm Narrative
Apr 13, 2017
Is the “Greatest Sales Deck” Great for Savvy Prospects?
If knowledgable prospects ask you to cut to the chase, don’t abandon your story—rewrite it.
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298
3 responses
Andy Raskin
in
Firm Narrative
Aug 31, 2016
Why Sales Teams Crave Storytelling Training
Great pitches start with narrative fundamentals.
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287
3 responses