Want a Better Pitch? Master the “Move.”

Andy Raskin
Nov 10, 2015 · 5 min read

The Way Most People Attack Pitches and Marketing Messages: Problem/Solution

From Guy Kawasaki’s “Only 10 Slides” pitch framework
Obi Wan hints at a new possible future by referencing the past

How to Execute the Move

After stating the problem, but before introducing your solution, present a tantalizing glimpse of the outcome — the Promised Land — that you’ll help your customer reach.

The Move Done Well

Elon Musk’s keynote for the Tesla Powerwall launch
Steve Jobs, prior to revealing the first iPhone
From Mattermark’s Series A pitch deck

Always Bust the Move

Firm Narrative

How to tell strategic stories

Andy Raskin

Written by

Helping leaders tell strategic stories. Ex @skype @mashery @timeinc http://andyraskin.com

Firm Narrative

How to tell strategic stories