Firm Narrative

Two and a half years ago, I accepted an interim role as VP of Marketing at 500friends, a startup that had been incubated by Y Combinator…

Does your strategic messaging lack this crucial narrative element?

Your problem/solution framework falls flat, unless you do this.

How to answer the most important question people ask.

The new messaging conveys a proper Promised Land.

Figure out what customers want. Then keep talking about that.

Great pitches start with narrative fundamentals.

One morning in 2013, my wife suggested I quit my job and start the business I was always talking about — helping entrepreneurs tell their…