Incentive Travel Benefits: How a Marketing Director of a multi-national company drove an ROI of over 200% through employee incentives

An incentive travel scheme boasts a range of benefits for companies looking to drive employee motivation, increase performance and promote a productive, thriving environment.

In the past, our incentive events have led to proven return on investment and exceeded sales targets for our clients. In this article one of our clients writes of how their incentive programme offered long-term, sustained benefits to their multi-national brand:

Marketers are frequently challenged with defining programmes that will grow sales, increase customer satisfaction and retention, and generate an acceptable return on investment (ROI). I have been a Marketing Director for over twenty years, in three different industries, and I have encountered many marketing practitioners who have struggled to find a solution that meets these three objectives. I’ve been there myself, I’ve ‘got the t-shirt’, and I know how difficult it can be.

And yet, it can be done. One of the most effective solutions I have used was based around an event management programme using incentive travel.

“Did it work? Emphatically, yes. The Platinum Club delivered incremental growth averaging 15–20% over a seven year period at an ROI in excess of 200%.”

For ten years, I was the Marketing Director of Europe’s largest manufacturer of carpet underlay and flooring accessories with respected brands. The business is a market leader with a high UK share (approximately 50%), manufacturing and distributing to over 70 countries. The company sells to a relatively small audience of retailers and distributors where there are a high proportion of owner-managers.

‘The Platinum Club’ was devised with the support of First Event, an event management company based in Leeds. Having decided to create the programme, we invited proposals from four such businesses and we chose First Event because of their experience, their commitment to tailor a programme to meet our needs and, crucially, because of their understanding that this was a marketing programme and not just an ‘event’.

“Many event management companies are great at organising events, but we needed more than that. The First Event team excelled at creating an itinerary that suited our needs and our customers’ needs.”

The proposition of ‘The Platinum Club’ was simple. …

Read the full article on the First Event blog: https://www.firstevent.co.uk/incentive-travel-scheme