Exploring the Present: How AI is Being Utilized in Broadcasting Today — 4 Cases

Harnessing the power of Artificial Intelligence (AI) is revolutionizing the broadcasting industry. Leveraging AI, broadcasters are now able to drive data-driven decisions, boost operational efficiency, and unlock the capacity to craft innovative and immersive experiences for their viewers.

Today we want to share four perfect cases of how companies use AI in broadcasting right now.

🔹 File management and metadata: AI and machine learning are becoming increasingly important in managing and accessing assets efficiently. AI can identify and tag metadata, and it can be particularly useful in areas like facial recognition in sports. However, there are still challenges to overcome in this area, as AI tools might not yet provide the level of confidence and trust required by customers. Meanwhile, axle ai, Inc. exemplifies the successful implementation of this concept.

🔹 Analytics and predictions: AI can help make predictions and guide decision-making in content procurement, a process that was traditionally based on relationships and gut feelings. This approach is likely to supplement the existing processes, providing a new set of decision support tools that can guide strategic decisions. Like Stats Perform leverages AI to deliver real-time data to sports commentators, enhancing their narrative with accurate and vivid details. By aggregating and organizing data from numerous leagues in real-time, their AI-driven tools provide unique insights.

🔹 Auto dubbing: AI is also being applied to clone voices using deep learning techniques. A software called Respeecher was used to clone voices, and this tool was previously used on shows like The Mandalorian and events like the Super Bowl. The goal is to allow a single source speaker to be able to speak in several different voices.

🔹 Color grading: AI tools are being used to intelligently color grade projects in record time. An example of this is @fylm.ai, a platform that simplifies the color grading process while also providing pro-level grading controls for advanced users.

At FLO, we help companies to implement AI in their processes and workflows to optimize resources and be efficient.

🤔 Are you thinking about how to use AI in your business? Ask us and we will tell you what processes can be improved right now.