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Ethical Considerations in AI-driven UX Design

Kevin Meldau
Fiserv Insights
Published in
6 min readMay 3, 2024

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Artificial intelligence, deep learning, machine learning — whatever you’re doing if you don’t understand it — learn it. Because otherwise, you’re going to be a dinosaur within three years. — Mark Cuban (American businessman and TV personality)

As we explore the ethical aspects of AI-driven UX design, it’s important to anchor our discussion in the real-world context of financial technology (FinTech). This space, where digital innovations intersect with traditional financial services, offers both unprecedented opportunities and complex ethical challenges. Let’s delve into how these considerations shape the intersection of technology and humanity within FinTech.

Navigating Bias and Fairness in Financial AI
In the world of FinTech, where algorithms significantly influence financial decisions, ensuring fairness and equity in AI-driven UX design is paramount. However, the specter of algorithmic bias looms large, casting shadows of systemic inequalities that exacerbate existing disparities. Biased algorithms in credit scoring systems, for instance, may perpetuate discriminatory lending practices, resulting in unequal access to financial opportunities.

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Fiserv Insights
Fiserv Insights

Published in Fiserv Insights

Welcome to Fiserv Insights, the central hub for staying at the forefront of UX in financial technology. Explore our publication for expert analysis, pioneering thought leadership, and innovative solutions that are shaping the future of banking, payments, and beyond.

Kevin Meldau
Kevin Meldau

Written by Kevin Meldau

Cherish life's extraordinary moments, one story at a time.

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