Podcast: Meet Leena Online Business Owner and Digital Entrepreneur

On this occasion, I had the great opportunity to talk to Leena, owner of the online store Shelox and who is also a Digital Entrepreneur. Before starting her online store, Leena created an Instagram audience via her personal account. She later decided to bring to light one of her desires: her own clothing store. During the talk, Leena shared with us her start-up process for the business. She also commented on how social media platforms have been her main allies to attract clients and how these outlets work in terms of marketing and advertising. Leena explained that one of the most important things for her is getting to know her clients so that she can better target that audience. Find out how she managed to get additional information from them and how she has used this data to benefit her business growth and development.

Comparison over time of social media, online stores, and the stores being a new business. Source: Google Trends

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