FIVE #7
Your weekly dose of digital snacks
Neuroscience shirt finder
This is an interesting article how to combine technology, science, design and fashion. Based on brainwaves Uniqlo wants to match customers’ moods with the perfect T-shirt. This happens based on five metrics — interest, like, concentration, stress and drowsiness. They mapped 600 T-Shirts to these metrics in order to provide the best result.
Read article
Uniqlo is using neuroscience to help you find the perfect shirt
Users are lazy
Do you ever think your users are lazy, or maybe even a little bit dumb? Device Inertia, momentum behavior, and selective attention are common behaviors that can make users seem slothful. However, interface design, not deficient user effort, is the true cause for these error-prone user paths.
It’s interesting to know human behaviour and how to use them while designing. This articles provides indside as well as suggestions and solutions.
Read article
Why Designers Think Users Are Lazy: 3 Human Behaviors
Never skip prototyping
For sure, designers should not skip prototyping but what does that mean again?
This article explains certain steps in this process based on an example to unterstand the importance of it.
Read article
Why designers should never skip prototyping
Tool: ‘Project faces’
I am personally not a big Adobe fan anymore but it’s still interesting what their working on in order to provide tools to democratize the design process. This video is about a new tool to adjust fonts to fits your project.
Tools that help inform design decisions
From time to time decisions are difficult and therefor you need arguments being able to make these.
This website provides a list of tools you can use to collect data and get a better understanding to base decisions on.