What Black Friday Means for Business and Service Companies

November 27 is coming which means a busy time for online business. In 2019, Black Friday beat Cyber Monday by the number of purchasers: 93.2 million against 83.3 million. This year it’s going to get busier. However, service-based companies shouldn’t manage it the way product-based companies do. Let’s figure out how to prepare for Black Friday sales if you run a service business.

This autumn we’re experiencing the second wave of COVID-19 and renewed lockdowns. Last year has already shown the gap between online and in-store shopping. Therefore, many brick-and-mortars moved online in 2020. If you want to cut through the noize, your digital business should be repacked and presented in a new way.

Suit up

Take some time to update your website and apps. Make sure that your pop-ups, banners, calls-to-action reflect the upcoming sales. It’s also a good idea to carry out the general testing of your resources:

• clickable buttons;
• hi-res images or videos;
• working customer forms;
• an up-to-date list of services;
• high upload speed

Pay attention to server provisioning, your tech and customer support team too. Top Black Friday deals are directly linked to the top shape of your online infrastructure elements. Provide impeccable user experience and remember that the devil’s in the details.

Pack Your Services

Reconsider the services you offer and group them to make contained packages appealing to the prospects with different budgets and expectations. Each package should be accompanied by corresponding pricing to which you may add special Black Friday discounts.

Why bother doing this? First of all, you’ll simplify the choice for your customers when they see the alternatives and can compare the options. Secondly, it’s a perfect upsell since a package contains additional services. Black Friday is the right time to offer more and raise profits.

For service companies, ready-made packages are a good way to make their offer more illustrative and tangible. Make something exclusive for your customers so that they experience the excitement on the busiest shopping day of the year.

Mobilize Social Media

Shopping is omnichannel today. Customers can stumble upon an appealing Instagram post then explore a website and make a purchase via an app. It means that your social media channels should work in conjunction with the website and apps.

If you prepare special offers, tell your subscribers about them. It’s a wise tactic to promote your service packages too. The main objective is to make a buzz and make the customers feel excited.

Needless to say that these kinds of messages should be planned and incorporated into your social media strategy in advance.

Make Gifts

Black Friday opens the season of gifts that is ended by Christmas and New Year’s festivities. Use this approach and give something extra and free. Thus, you’ll demonstrate customer care and enhance the feeling of exclusivity.

In terms of services you can offer a consultation, additional session time, an e-book, For example, we at Fively offer a free project estimate for startups planning to choose us as a tech partner.

A gift is an opportunity to make an impression on new prospects or to strengthen customer loyalty. It shouldn’t be too resource-consuming for you. At the same time, offer something really useful for clients. Think in the framework of your business domain and you’ll find something special.

Play With Names

If you don’t see the necessity of inventing new services, play with the existing ones. Invent temporary names and introduce these holiday-season changes to the customers. Our company can offer Black Friday development, you can invent some kind of for your services. If you have bold discounts, tell the world about it. Prepare actual headlines to disclose your intent, incorporate corresponding design elements.

Positioning means a lot.

Serve the well-known dishes with the new sauces and let the customers know you are flexible and open-minded. It isn’t that costly but creates a positive impression. You may use this trick for other holidays after and it will still work.

The competition never sleeps and Black Friday for business means the apogee of the race. Before you engage in the process, revise your assets, repack your services, and engage all communication channels. You may create special offers, extra gifts, or rename the existing products in order to correspond to the agenda. Just stay useful and think about your customers.

There’s something else to consider. Stay yourself in the rush of discounts and special offers. Focus on your business and possible advantages. This is the best way to find a unique selling proposal and save the individuality your customers appreciate so much.

We hope you have a plan now. The countdown begins!